How can we build a hybrid training program to boost the attractiveness of the bakery sector?

Training, transmitting and attracting new talent to the craft: that’s the challenge taken up every day by Baguette Academy, a pioneer in online training for bakers and pastry arts.
At a time when recruitment needs in the industry are pressing, one question often comes up: “How can you learn a manual trade online?”

Baguette Academy spoke at EdTechDay in Lyon on November 5, 2025, on the theme: “How to build a hybrid training course to meet the need for attractiveness in a sector (Bakery)?”

 

A conference at the heart of educational innovation

At this event, the Baguette Academy director shared his expertise with Olivier Cortyl (HR Director Teract – Boulangerie Louise) and Olivier Rejany (Associate ONE Business School).
The workshop (quickly sold out!) focused on a hybrid training program developed in partnership between the three structures, around the Bakery CAP.

This project is a perfect example of how digital technology and traditional craftsmanship can complement each other to :

• Attract new profiles, young people or adults undergoing retraining;
• Facilitate access to training throughout the country;
• Adapting courses to the realities of companies and learners.

A full summary of the workshop will be available on Cards for EdTech Lyon members in the days following the event.

 

The Baguette Academy method: between innovation and know-how

At Baguette Academy, we’ve developed a unique teaching method based on the complementary nature of online training and hands-on workshop practice.
Our hybrid courses combine :

• 🧠 Asynchronous online courses to learn the theoretical basics at your own pace,
• 💬 Videoconferences with baker-trainers to exchange, correct and progress,
• 👩‍🍳 Practical workshops and time on the job to develop skills and mastery of the trade.

This approach makes it possible to open up training and customize courses to suit the constraints of the learner and his or her company.
It also offers a concrete response to the HR needs of jobs in short supply: more flexible, more attractive training that’s closer to the realities of the field… and retraining employees who then stay with the company to pursue their careers! CFAs are seeing their numbers of young people decline due to the falling birth rate and the impact of training funding. Recruiting and training retrained employees is an opportunity for the bakery industry.

 

Committed, agile partners

The success of a hybrid course depends above all on the synergy of the partners.
Our collaboration with Teract – Boulangerie Louise and ONE is proof of this: together, we have designed an agile program, capable of adapting to company expectations, pedagogical needs and learner constraints. For example, we didn’t schedule any training during the Christmas and galette sales periods, which require a lot of energy and work in the company.

Among the key success factors:

• Balanced mix of theory, video and practice,
• Customize schedules according to company availability,
• Individual support from a coordinator and collective support from trainers, HR and learners,
• Innovation in teaching and HR for recruitment and retention.
• Tutors (volunteers) who are motivated, trained and committed to supporting their work-study students

 

Inspiration from the bakery

Because passion is the key to success, our bakery instructor Ludovic Brouty has created an inspiring video that perfectly illustrates the Baguette Academy philosophy:
🎥 Watch the video on YouTube

Through his testimonial, he shows how hybrid training can inspire people to discover, learn and practice the bakery profession, while adapting to new ways of learning.

 

Baguette Academy, a partner for training professionals

Baguette Academy now supports training centers and companies in the craft industry:

• Structures such as the Compagnons du Devoir, to digitalize their training courses;
• Companies wishing to create their own hybrid programs, drawing on our online training catalog and pedagogical expertise.

Our mission: to make the bakery and patisserie professions more attractive, and to promote their transfer and development.

 

Baguette Academy – A new way of transmitting, innovating and training.