New Momentum for Baguette Academy

Founded in 2015 by Emmanuel Tertrais, Baguette Academy’s mission is to strengthen the attractiveness and transmission of bakery and pastry professions, both in France and internationally.

From the outset, its founder carried a clear ambition: to make these technical professions accessible, to promote artisanal know-how, and to adapt training to real-world industry needs.

Three core principles define Baguette Academy’s DNA:

• “The school moves toward the learner, not the other way around.”
• “Digital tools in training are there to enhance the human experience.”
• “Training programs must be tailored as closely as possible to the client’s needs and expectations.”

 

Hybrid, Innovative, and Agile Teaching Approach

Baguette Academy offers hybrid training formats designed to combine flexibility, technical excellence, and human support:

• Asynchronous online courses allowing learners to acquire fundamental skills at their own pace
• Live virtual classes led by industry professionals to deepen knowledge and review practical work, combined—depending on demand—with in-person practical sessions conducted close to the learner and supervised by sector experts

This approach ensures a balance between autonomy, hands-on expertise, and direct transmission of professional techniques.

 

Professional Training Programs

The training center prepares students for official state diplomas:

• CAP Baker (Certificat d’Aptitude Professionnelle – Baker)
• CAP Pastry Chef (Certificat d’Aptitude Professionnelle – Pastry)

It also offers short continuing education programs designed for:

• Industrial production staff
• Retail store teams
• Bakery-Viennoiserie-Pastry (BVP) professionals seeking to enhance their skills

Result: a 100% pass rate for the CAP Baker live cohort in 2025, demonstrating the strength of the teaching methodology and the quality of the support provided.

In addition, Baguette Academy collaborates with several institutions by providing access to its online course catalog and its expertise in digital learning.

 

A Strategic Milestone with Collège de Paris

In January 2023, following a meeting between Olivier de la Garde, President of Collège de Paris, and Emmanuel Tertrais, Baguette Academy joined this education group.

This partnership enabled:

• A complete redesign of the website
• A full revision and enrichment of the CAP Pastry online courses, including more than 100 videos
• The development of commercial synergies

 

Return to Independence and International Ambition

In a rapidly evolving training sector, Emmanuel Tertrais decided to reacquire full ownership of his company in August 2025.

“We would like to thank the Collège de Paris teams for their human support and their investment in the company. My goal today is to return to Baguette Academy’s original DNA and relaunch a strong international dynamic.”
(Source: E. Tertrais)

This return to independence marks the beginning of a new strategic phase: strengthening Baguette Academy’s identity, increasing responsiveness, and accelerating international expansion through new partnerships.

The Academy has already supported four training cohorts dedicated to French bread at Vagatop in Tunisia and is preparing to finalize collaboration agreements in Mexico and Côte d’Ivoire.

French bakery expertise continues to expand its influence beyond national borders.