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  • Actualité
  • 15/12/2025

NIVON Tesla: +20% revenue in 48 hours! Incredible but true…

+20% revenue in 48 hours! Incredible but true…

Maison Nivon, founded in 1856 in Valence and known for its iconic specialties from the Drôme region (Saint-Genix, Pogne, Suisse, etc.), has opened a second site in Portes-lès-Valence, along the A6 motorway: production laboratories for specialty breads, viennoiseries, pastries, and a premium bakery-restaurant space, terrace, large parking area… Sales increased by 20% in just a few days in a surprising way. Can you guess the origin of this increase?

  • Answer A: Price increase
  • Answer B: Installation of electric charging stations
  • Answer C: Sales team training

Answers:

  • A: ❌ False
  • B: ❎ True
  • C: ❎ True

The installation of 40 Tesla charging stations located 100 meters from the shop brought in new customers, particularly international and family clientele. These customers have both the time and the means to consume in this boutique, which is perfectly designed to welcome them in a calm and pleasant environment.

Beyond this incredible opportunity, Maison Nivon was able to take advantage of it by developing an offer adapted to this clientele and by immediately training its sales teams.

This story shows that tradition, innovation, and agility are not incompatible… Values shared by Baguette Academy through its training approach.

⚡ Recharge ⚡ your team with our “boost” training package, 100% online and applicable within 48 hours!

  • Sales techniques
  • How to explain bread ingredients to customers
  • Hygiene and best practices in bakery and pastry
PrevPrécédentHow can we build a hybrid training program to boost the attractiveness of the bakery sector?
SuivantHighlights from Sirha Bake & Snack ParisNext
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