Three weeks ago, Morocco resonated with the talent, precision, and creativity of its artisan bakers and pastry chefs
Organized by Rica Maroc & ECOMAB, in partnership with AIT Ingredients, the event mobilized a jury who conducted 60 on-site artisan visits — remarkable fieldwork dedicated to promoting local craftsmanship.
✨ Meeting the Driving Forces of the Sector
This edition provided the opportunity to connect with committed professionals advancing the industry:
Iman Kheiri, Hassan Kheiri, Zakaria Benaddi, Abderahman Bendaoud, Soufiane Hmamouchi, Maryam Youssefi, Yann Lebeau, Didier Stephan, Christian Vabret, Kamal Rahal Essoulami, Omar Eljamali…
and many other passionate experts.
💡 Inspiring Keynote
Emmanuel Tertrais, Founder of Baguette Academy, shared his vision of connected bakery training:
🔹 Digitalizing education
🔹 Rethinking knowledge transmission
🔹 Providing sustainable support to schools, millers, and equipment manufacturers
Strategic challenges for a sector embracing new tools, new expectations, and a new generation of professionals.
🎖 A Highlight Moment : The award ceremony for the Traditional Baguette Prize presented to Levain
Symbolized the powerful alliance between artisanal tradition and excellence.
🙏 Thank you to ECOMAB for their warm welcome, trust, and commitment to promoting bakery professions in Morocco.
The 2025 edition marks a key milestone and confirms the innovation momentum driven by industry stakeholders.
👉 Looking to develop your teams’ skills or rethink your practices? Let’s connect.
