🥖 When sourdough meets the turntables: Maison Milo’s winning combo! 🎧

https://www.lejsl.com/videos/ambiance-boite-de-nuit-a-la-boulangerie-3qsrslf

Who says a bakery can’t turn into a dance floor?

Last October, Fabienne Mayenson, owner of Maison Milo bakery in Lux (near Chalon-sur-Saône), took on a bold challenge: inviting DJ Baguette behind the counter.

The result? Far more than just an event—it’s a powerful strategy for global revitalization that is truly paying off.

🚀 Why mix DJ Baguette and Baguette Academy?

While Maison Milo gets its customers moving, it also keeps its teams growing! As a loyal Baguette Academy client, Fabienne trained her production team on sourdough through our 100% online course: “Sourdough in All Its Forms.”

These two approaches are two sides of the same coin: technical excellence and human experience.

✨ The 4 Key Benefits Noted by Fabienne:

• Strengthened Social Bonds: Customers dancing in the aisles and building a unique rapport with the sales staff. The bakery becomes the beating heart of the community once again!
• New Customer Acquisition: Curiosity is a magnet. Seeing a DJ spinning tracks among the baguettes? People come for the show and stay for the quality of the bread.
• Next-Level Team Building: A united, remotivated team (both sales and production) proud to be part of such an original project.
• Employer Branding: In a sector facing labor shortages, attractiveness is key. Showing a modern, joyful workplace is the best way to attract new talent.

“It’s amazing to see all these people dancing,” says Dorian Gamon (aka DJ Baguette). Whether at Maison Milo or La Boulange Café in Bernin, the conclusion is the same: craft bakeries thrive on these moments of shared joy.

In short:
✅ High-level training for quality.
✅ Vibrant events for conviviality.
👉 This is the bakery of tomorrow!

Congratulations to Fabienne Mayenson and the whole team for this incredible energy.

Are you ready to bring some good vibes to your shop? Let us know in the comments!

#Bakery #Innovation #Training #HR #DJBaguette #BaguetteAcademy #MaisonMilo #CraftBakery #Sourdough