https://margeplus.fr/decouverte-menu
Snacking in bakeries: watch out, costs are soaring
For several months now, the prices of raw materials and snacking products have been rising sharply. This inflation directly impacts bakers: sandwiches, salads, drinks, packaging… everything is becoming more expensive. And often, these increases go unnoticed in daily operations.
Subtle increases… but very real
The issue is that these price rises are not always immediately visible. However, the numbers are clear.
For example, for a simple ham and butter sandwich:
For a Caesar salad:
For a burger:
Even basic ingredients are increasing:
These are not minor fluctuations: they are structural increases.
And for some products, it’s even worse
For certain ingredients, price increases have been very significant over time:
And it’s continuing: prices are rising again after a recent slowdown.
Snacking: a pillar… but also a trap
Today, snacking has become essential in bakeries.
Ham and cheese sandwich: ingredient cost around €1.36
Caesar salad: around €1.94
Burger: close to €3
But if ingredient costs increase and you don’t adjust your prices:
your margin disappears without you noticing.
This is often what happens in many bakeries, where managers, overwhelmed by daily operations, don’t have time to carry out this analysis.
Why don’t we notice it?
Result: margins gradually decline without any warning.
A market under pressure
The snacking market remains very dynamic, but under pressure:
In other words, the problem won’t solve itself.
As Laurent Scheinfeld, founder of Menu by Marge, explains: “The good news is that simple solutions now exist to regain control without spending hours on it. What needs to be done now to protect margins and regain control:
* The prices above correspond to a national average observed across 224 establishments between February and April 2026 by the Marge Plus teams, who negotiate nearly 25,000 product references daily.
